Sephora Canada

The Sephora Colour iQ tool matches everyone to their unique shade of makeup, building a more inclusive beauty industry for everyone. To show Canadians that every shade is beautiful, we created a data-driven immersive celebration using the unique shades of Canadians. 

Over 140,000 skin tones of real Canadians who used Colour iQ were transformed into an elegant, interactive experience. Visitor movements and gestures triggered unique animations and sound design in real time. The campaign was promoted nationally, through OOH and TV.